Prelaunch · Fibre-first nutrition for adults

Your gut's been trying to tell you something.

Two formats. A proposed five-fibre blend, targeting 8g of dietary fibre per serving.

Final formulation and testing are pending.

why fibre

Start with fibre.

Dietary fibre is the part of plant foods the body doesn't break down. It's one of the few things nutrition guidance broadly agrees on, and it's the one thing we're building around.

what the guidance says

“Everyone older than 10 years of age should also aim for a daily intake of at least 25 grams of naturally-occurring dietary fibre as found in foods.”

World Health Organization, Healthy diet fact sheet. That guidance is about fibre from everyday food. It isn't a statement about gutfeeling.

our starting point

8g

Our target is 8g of dietary fibre per serving, from a proposed five-fibre blend. A target, not a tested result, and a top-up rather than a whole day's fibre.

See the proposed formulation →
Packaging concept for a gutfeeling passionfruit sachet

packaging concept. not a final pack.

format 01 gutfeeling passionfruit

The morning glass.

A passionfruit-flavoured drink, planned as a box of 30 sachets. One sachet is intended as one adult serving.

Format
Passionfruit-flavoured drink powder
Planned box
30 individual sachets
One serving
One sachet, for one adult
Dietary fibre
Target 8g per serving
Price
Target box price under ₹999. Final pricing to be confirmed.
  1. tear.
  2. stir.
  3. drink.

Flavour, sweetening, how much water it takes and how it mixes are all still being worked out. Nothing here has been through product testing yet.

Join the waitlist

format 02 gutfeeling invisible

Invisible, on purpose.

A food-mixing format in development for adult households. A planned 1kg refill pack of 100 individual servings, one scoop per adult serving.

Servings scale with the number of adults eating: four adult servings means four serving-sized scoops, not one. How that actually works in a shared pot, how it portions out, and how it behaves with heat are all still untested.

It's meant to be something a household decides on together, not something added to someone's food without telling them.

invisible is the intention, not the proof.

The gutfeeling keeper tin, with its serving scoop on the lid, on a kitchen counter
the tin the refill feeds, and its serving scoop. lives next to the salt.

the format, as planned

Format
Unflavoured powder, for mixing into food
Planned pack
1kg refill pack, 100 individual servings
One serving
One scoop, for one adult
Dietary fibre
Target 8g per serving
Price
Final price to be announced
Join the waitlist

the everyday meals we're designing for. how it behaves in each of them is still being worked out.

one proposed blend · two formats

Morning glass?
Evening kitchen?

The same proposed five-fibre blend, and the same 8g dietary fibre target per serving. The only question is which one fits your day. Neither has completed testing.

format 01 passionfruit

Packaging concept for a gutfeeling passionfruit sachet

For the 6am run.

the glass you drink before anyone's up.

  • Passionfruit-flavoured drink powder
  • Planned box of 30 sachets
  • One sachet, one adult serving
  • Target 8g of dietary fibre a serving
  • Target box price under ₹999, not final
See the format →

format 02 invisible

The gutfeeling invisible pack, a 1kg kraft refill pouch

For the 7pm kitchen.

the bag that keeps the tin full.

  • Unflavoured powder, mixed into food
  • Planned 1kg refill pack, 100 servings
  • One scoop, one adult serving
  • Target 8g of dietary fibre a serving
  • Final price to be announced
See the format →

Both formats are intended to launch together, subject to development and readiness. There is no confirmed launch date, and every figure above is a target rather than a tested result.

one proposed blend two formats six selected micronutrients pick your door.

The gut talks

Two lives. Two formats.

The 6am run and the 7pm kitchen. These are the two everyday moments we're designing for, while the formulation and the testing get worked through.

format 01 passionfruit
the morning glass, before the run.
format 02 invisible
the kitchen, at the end of the day.
Join the waitlist

whichever life it is, i'll keep you posted

still in development

The proposed formulation.

Where the formulation stands today, stated plainly. This is not a nutrition panel, and nothing below has been through product testing.

gutfeeling — proposed formulation where it stands status
Five-fibre blend Five dietary fibres chosen to work as a set. Grades and specifications are still being settled, so we are not publishing an ingredient declaration yet. Proposed
Dietary fibre Per individual adult serving — one sachet, or one scoop. A development target, not a tested figure. Target 8g
Selected micronutrients Vitamins B1, B3, B6 and B12, magnesium and zinc. Which six is settled; how much of each is not. Six
Vegetarian formulation What we are aiming for, pending final ingredient and manufacturing confirmation. Intended
Ingredient list, doses, nutrition panel These come out of development and testing. We will publish them when they exist, not before. Pending
  • Vitamin B1
  • Vitamin B3
  • Vitamin B6
  • Vitamin B12
  • Magnesium
  • Zinc

Our mission

Making fibre easier to fit into everyday life.

Fibre is easy to agree with and hard to keep up.

Most fibre advice stops at “eat more of it”. We're trying to build something that fits the way people already eat: a glass in the morning, or something that goes into the food that's being cooked anyway.

That's the whole ambition, and it's worth being clear about what it isn't. gutfeeling isn't complete nutrition, it isn't a meal, and it isn't a medicine. It's fibre, plus six selected micronutrients, in two formats that are still being developed.

We're starting with fibre and exploring what comes next in everyday nutrition.

your gut has opinions. we deliver them daily.

where we are

You're early.
That's the whole point.

gutfeeling is at concept stage. The direction is set; almost everything after that is still being worked through, and we'd rather say that here than let the page imply otherwise.

What we have

  • A proposed formulation: five fibres, a target of 8g of dietary fibre per serving, and six selected micronutrients.
  • A review of that proposal by Dr Abhinav Kumar, AIIMS Delhi.
  • Two planned formats — passionfruit sachets and an unflavoured 1kg refill pack — intended to launch together.

What we don't have yet

  • A physical prototype, or completed product testing.
  • Final ingredients, doses, or a nutrition panel.
  • Confirmed manufacturing, regulatory approvals, or a launch date.
Packaging concept for the gutfeeling shipping carton, opened
the carton, as designed. nothing's shipping yet.

Questions, answered

Before you ask.

What is gutfeeling?

A prelaunch adult nutrition concept from India, built around a proposed five-fibre blend and six selected micronutrients — vitamins B1, B3, B6 and B12, magnesium and zinc. It is not on sale, and it is not a medicine.

What are the two planned formats?

Passionfruit-flavoured drink sachets, and an unflavoured powder in a 1kg refill pack for mixing into food. Both are intended to launch together, subject to development and readiness.

Is the formulation final?

No. The 8g of dietary fibre per serving is a target. Final ingredients, grades, micronutrient doses and the nutrition panel are all still pending.

Who is it intended for?

Adults. It has not been developed or tested for children. When we say “family”, we mean the adults in a household — not everyone at the table.

How do servings work?

One sachet, or one scoop, is intended as one adult serving. The 1kg pack is planned to hold 100 individual servings — that is 100 adult servings, not 100 household meals. Four adults means four serving-sized scoops.

What will it taste like?

Passionfruit-flavoured for the sachets and unflavoured for the refill pack are the development directions. Final taste, sweetening and mixing performance have not been established.

Has it been tested?

Not yet. Product testing has not been completed, so we cannot tell you how it performs, how it is tolerated, or whether it suits you. If you have a health condition, are pregnant or breastfeeding, or take medication, talk to your doctor before using any supplement.

Is it vegetarian?

A vegetarian formulation is our intention. Confirmation follows the final ingredient and manufacturing review.

What will it cost?

The 30-sachet box targets a price below ₹999. Pricing for the 1kg pack is still being worked out. All pricing is provisional until costing is finished.

When can I buy it?

There is no confirmed launch date. Joining the waitlist gets you updates — it is not a purchase, a reservation, or a guaranteed allocation.

What happens to my details?

We use your name, email and anything optional you share to send you launch updates and to understand who is interested. Entries are stored in Google Workspace. We do not sell them. Email admin.gutfeeling@gmail.com and we will remove you. The privacy policy has the full picture.

Still curious? Write to admin.gutfeeling@gmail.com.

the waitlist

Join the list. Your gut already said yes.

Everyone on the list gets the matchbook — a 7-sachet trial pack — free at launch.

Adults only. We don't sell your details — email us to come off the list. Privacy policy.

For adults. Email us any time to come off the list.